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An Unintended (but Welcome) Side Effect of Sleeping on a High-end Pillow

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Do you know the old story of Rip Van Winkle?

He was a Dutch-American colonist.

One morning, in the autumn, he took a trek into the Catskill Mountains to get away from his wife’s nagging. While climbing up the hill, he stumbled upon an old man carrying keg of beer. Rip Van Winkle helped him carry the keg to a cave, and, as a reward, the old man let him drink some of his beer.

After quaffing a tankard of the beer, he quickly fell asleep.

When Rip Van Winkle awakened, the old man was nowhere to be seen. What’s more, his musket was rusted, and his beard was a foot long!

When he returned to the village, he slowly discovered that he had been asleep for 20 years. In that time, the American Revolutionary War had been fought and won, and the Thirteen Colonies had become the United States.

Talk about sleeping in!

Something similar happened to an employee of mine — who we’ll call “Adam”, since he reads these emails too and I don’t want to embarrass him further — a few days after he received his new Custom-Tailored Pillow.

Adam and I had a meeting scheduled at 9 am.

I was waiting around… and waiting, waiting, waiting… but he was nowhere to be seen. After about 45 minutes or so, I started to become worried about him, so I called to see if he was okay. But it was his wife who answered.

You can probably guess what happened.

For the first time in more than 20 years, Adam had slept through his alarm, and was, at the moment I called, just getting out the shower.

It turns out, this is a common thing.

When you first sleep on a high-end pillow — especially if you suffer from sleep problems and haven’t had a good night’s sleep in a long time — there is a fair chance that you might oversleep every now and again.

How come?

It’s because, when your body is truly relaxed, and your head, neck, and back are supported in their natural posture all through the night, the kind of sleep you experience is often deeper, more intense, and more restorative.

And if your body and mind have been deprived of the quality, restful sleep that everyone needs for a long time, then you have some catching up to do!

So, please be aware of this unintended (but welcome) side effect.

You might want to set a second alarm for the first week or so that you start sleeping on your new Custom-Tailored Pillow. You’ll probably need it.

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